Over the past four years, the club has incurred losses of £3.4 million, averaging around £800K annually. This situation is unsustainable, and the club has historically relied heavily on personal investments from JS and more recently from BT. BT acknowledged that Coventry Rugby has been pursuing the dream of Premiership rugby for too long, a dream that was always out of reach. It has become crucial for the club to now focus on achieving the more realistic goal of financi